What is NLP?

NLP stands for Neuro-Linguistic Programming, encompasses the three most influential components involved in producing human experience: neurology, language and programming. 

Neuro-Linguistic Programming describes the fundamental dynamics between mind (neuro) and language (linguistic) and how their interplay effects our body and behaviour (programming).

NLP is a multi-dimensional process that involves the development of behavioural competence and flexibility and strategic thinking. NLP is an understanding of the thinking and cognitive processes behind behaviour.

Our experience of the world is subjective. We create subjective representations of our experiences, through our five senses and language. The subjective representations of experience have a structure. NLP is the study of the structure of subjective experience.

Behaviour can be described and understood through our senses and subjective representations. Our behaviour and the behaviour others; can be modified by manipulating the senses of the subjective representations.

NLP is predicated on the notion that consciousness is bifurcated into a conscious component and a unconscious component. Those subjective representations that occur outside of an individual’s awareness comprise what is referred to as the “unconscious mind”.

NLP utilises method of learning, and modelling, to understand the process, of the behaviour, or the sequence of how the sensory and linguistic representations of the subjective are experienced.  

NLP persuasion techniques are used to get people to change their beliefs, change their minds, and take action. Whether you are writing an advertisement, an email to a friend, an inter-office memo, hoping to change a family member’s actions, or trying to convince a group of people to come over to your way of thinking, you need to know the methods top persuaders use to change people’s thinking and get them to take action!